Quick Facts
Cadbury World is a chocolate-themed visitor attraction at the Cadbury factory in Bournville, south Birmingham. Founded 1990. Combines factory tour, chocolate-making demonstrations, museum, and free chocolate samples. Annual visitors: 600,000+.
- Address: Linden Rd, Bournville, B30 1JR
- Nearest: Bournville rail station (5 min walk) or New Street + 25 min train
- Open: 10am-4pm daily, longer school holidays
- Cost: £23.95 adult, £18.95 child, £79 family
What's on the Tour
- 4D Chocolate Adventure — cinema with motion effects
- Aztec Jungle — chocolate origins (Mayans, Aztecs)
- Bournville Story — Cadbury family history, Quaker values
- Chocolate-making demonstration — temper your own bar (£2 extra)
- Factory floor viewing — production line through windows
- Cadabra Ride — gentle indoor magical ride
- Free chocolate samples — at multiple points
- Cadbury shop (free entry without ticket) — discount factory seconds
Tickets & Times
| Ticket | Online | Door |
|---|---|---|
| Adult (16+) | £23.95 | £25.95 |
| Child (4-15) | £18.95 | £20.95 |
| Concession | £21.95 | £23.95 |
| Family (2+2) | £79 | £86 |
| Under 4 | Free | Free |
💡 Booking tip: Book online for the morning slot (10am or 11am) — fewer crowds, more time to linger. School holidays sell out 2-3 weeks ahead.
Family Tips
- Buggy-friendly throughout
- Free baby-changing facilities
- Café in-house — overpriced; cheaper to bring lunch
- Free parking on site
- Birthday option available — kids get a free chocolate bar with name
- School-age kids 7-12 are the perfect target audience
- Plan: 4D cinema → factory tour → make your own bar → shop
Bournville Village
Outside Cadbury World, take 30 minutes to walk through Bournville — the Quaker model village built by the Cadbury family for their workers in the 1890s. No pubs (Cadbury was Quaker), wide tree-lined streets, almshouses, factory architecture.
- Selly Manor (£8) — 14th-century house, museum
- Bournville Junior School — beautiful Tudor revival architecture
- Mary Vale Road — original 1898 worker housing
- The Rest House — village green octagonal pavilion
- Bournville Carillon — bell tower at Cadbury factory entrance
- No pubs (still!) — buy beer at supermarket and walk
📜 Worth knowing: The Cadbury family were Quakers who took workers out of city slums in 1879 and built Bournville — a model village with gardens, sports facilities, schools, healthcare. A pioneer of corporate social responsibility.