Westminster & Soho
Central London, full of major sights. Westminster has Parliament + Big Ben + Westminster Abbey. Soho is West End theatre + restaurants + nightlife.
- Vibe: Tourist heart, busy, walkable
- Stay: Premier Inn County Hall (£110), citizenM (£160), The Savoy (£500)
- Eat: Borough Market, Poppies Spitalfields, Dishoom Covent Garden
- Tube: Westminster, Charing Cross, Tottenham Court Rd
Shoreditch & East
Hipster heart of London — street art, craft beer, vintage shops, curry on Brick Lane. Less polished than Notting Hill, more interesting than Westminster.
- Vibe: Creative, gritty, foodie, lively nightlife
- Stay: Generator Hostel (£30), citizenM Shoreditch (£150), The Hoxton (£200)
- Eat: Beigel Bake (24h salt beef bagels), Pizza East, Ottolenghi Spitalfields
- Tube: Liverpool Street, Old Street, Shoreditch High Street
Notting Hill & West
Pastel houses, Portobello Market, Sunday papers in cafés, Hugh Grant's neighborhood. Polished and pretty, expensive.
- Vibe: Pretty, polished, brunchy, weekend-busy
- Stay: Notting Hill Gate Boutique (£180), The Portobello Hotel (£250)
- Eat: Granger & Co, Farmacy, Daylesford Organic
- Tube: Notting Hill Gate, Ladbroke Grove
Camden & North
Music heritage, canal walks, alternative fashion, Amy Winehouse country. Markets every day — best on weekends.
- Vibe: Punk + alt, market-energy, canal-side, music
- Stay: Holiday Inn Camden (£140), YHA London Central
- Eat: Camden Market food stalls, Hawley Wharf, Inverness Street market
- Tube: Camden Town (busy — try Mornington Crescent)
Kensington & South
Museums (V&A, Natural History, Science), parks (Hyde, Holland, Kensington Gardens), and posh shopping. Family-friendly.
- Vibe: Posh, family, museum-cluster, leafy
- Stay: K+K George (£170), Hilton Kensington (£200), Mandarin Oriental (£700+)
- Eat: The Ivy Kensington Brasserie, Daquise (Polish), Bumpkin
- Tube: South Kensington, Knightsbridge, Earl's Court
Greenwich & River
Maritime heritage, free Royal Observatory, Cutty Sark, weekend market. Far from centre but Thames boat or Jubilee Line is fast.
- Vibe: Riverside, family, slower pace, free attractions
- Stay: Premier Inn Greenwich (£90)
- Eat: Greenwich Market food stalls, The Plume of Feathers
- Tube/Rail: DLR Cutty Sark, Greenwich rail